Caribico — Amplifying Caribbean Development
Managed Instagram for Caribico, a nonprofit dedicated to advancing Caribbean development through a global network of student and professional chapters. Created and curated content that amplified their mission, connected the diaspora, and brought visibility to Caribbean voices and initiatives across the platform.
To manage and grow their Instagram presence, I developed and executed a content strategy built around intentional AI integration. Leveraging AI tools to optimize posting cadence, generate data-driven content ideas, craft captions tailored to audience behavior, and analyze engagement trends — allowing for a smarter, more efficient approach to growing the brand's digital presence and community.
+86
Followers gained
23K
Views
4K
Accounts reached
645
Interactions
All in less than 2 months. Top content: Who's That Caribbean Island? series and Caribbean news stories.
Brand Content
Social Media Work
Campaigns, content, and community — built for engagement.
Jose Loya — Texas Land Commissioner Campaign
Managed social media content and strategy across Instagram, Twitter/X, Facebook, Bluesky, and Threads for Jose Loya's campaign for Texas Land Commissioner. Created and curated content aimed at building community engagement, amplifying the candidate's message, and growing his digital presence throughout the campaign.
Built the campaign's brand identity from the ground up — developing a logo, establishing a cohesive color palette, and creating a consistent visual voice across every platform. We started from nothing and turned it into a recognizable, professional presence.
All stats across all platforms.
Caribico — Amplifying Caribbean Development
Managed Instagram for Caribico, a nonprofit dedicated to advancing Caribbean development through a global network of student and professional chapters. Created and curated content that amplified their mission, connected the diaspora, and brought visibility to Caribbean voices and initiatives across the platform.
To manage and grow their Instagram presence, I developed and executed a content strategy built around intentional AI integration. Leveraging AI tools to optimize posting cadence, generate data-driven content ideas, craft captions tailored to audience behavior, and analyze engagement trends — allowing for a smarter, more efficient approach to growing the brand's digital presence and community.
All in less than 2 months. Top content: Who's That Caribbean Island? series and Caribbean news stories.